HbbTV Symposium and Awards 2022 startet Call for Speakers

Das 10. HbbTV Symposium and Awards findet am 9. und 10. November 2022 in Prag, Tschechische Republik, statt. Die HbbTV Association, die die Veranstaltung gemeinsam mit der tschechischen Association of Commercial Television (AKTV) ausrichtet, lädt Führungskräfte und Marktexperten dazu ein, sich mit einem Vortrag am Konferenzprogramm zu beteiligen.

• Reviews of new and existing HbbTV deployments in different markets and countries.
• Using hybrid broadcast and broadband to improve viewers’ choice and experience from the perspectives of:
- Consumers and/or consumer organisations
- TV and other device manufacturers (e.g. supporting multiscreen services, companion/second screen)
- Operators and Service Providers
- Broadcasters (both public service and commercial)
- Regulators, National governments and/or European organisations
• Advertising and other means of monetizing the hybrid approach to television (e.g. addressable TV ads):
- Targeted Advertising (TA): Broadcast ad substitution
Client-side and server-side substitution
Watermarking-based substitution
- Targeted Advertising: implementations, use case examples,
experiences, future developments, challenges
- Benefits of standards-based TA (opposed to proprietary
solutions)
• HbbTV Operator Application (HbbTV OpApp):
- Explanation, implementations, best practices, specification updates
- New deployments
• Experiences in promoting and marketing HbbTV:
- From a technology perspective
- From a Business Development perspective
• GDPR & ePrivacy – experiences in an HbbTV-enabled world:
- Audience measurements, viewer behaviour and other in GDPR compliance
- Asking for and obtaining consent in the context of a TV set
- Cookies and their successors
• Content Media Security, rights management and content protection in hybrid TV services:
- DRM and HbbTV (e.g. examples, services, solutions)
• HbbTV best practices:
- OTT, on demand/catch-up streaming services
- Companion screen applications
- Voice-Control with HbbTV
- 360° VR – increase viewer engagement
- Experiences with Operator Application
- Content discovery services
- Accessibility (Spoken subtitles, Audio descriptions, Sign language)
• Delivering advanced viewing experiences including:
- Ultra-High Definition
- High-Dynamic Range
- Next Generation Audio
- Virtual Reality/Augmented Reality/AI
• Cutting edge innovations and technology in the deployment of HbbTV-enabled services and devices.
• Tools and techniques for developing and testing HbbTV applications and services.
• HbbTV and other standards. For example:
- 3GPP 5G Technology/5G Broadcast
- DVB-I: role/involvement of HbbTV, new specifications
- IP-Broadcasting (e.g. DVB Native IP)
- ATSC 3.0 watermarking
• HbbTV Conformance Regimes: why it is needed, country best practices, implementation, stakeholder education
• Update from US market, e.g. inspiration for European market: ATSC 3 datacast applications, new applications, trends (local news, education)
• Inside HbbTV: how the organisation works, Working Groups, Task Forces, participation, involvement, benefits of membership
• The future for HbbTV: market trends and future directions
• Building a better HbbTV ecosystem: thoughts and ideas on how the HbbTV Association in cooperation with members and market players could foster a more efficient HbbTV ecosystem
• Lessons learned by service providers in deploying HbbTV services and doing business with HbbTV. What could be improved?